Comparison
Storewake vs Appfigures
Pick Appfigures if you also publish on Google Play or need store sales analytics, estimates for other apps, hourly ranks, alerts or review replies. Its keyword tracking starts at $44.99 a month. Pick Storewake if you publish only on the App Store and want your Apple Ads keyword and search-term reports and RevenueCat revenue beside daily keyword ranks, for $19 a month.
Side by side
| Topic | Storewake | Appfigures | Stronger |
|---|---|---|---|
| Price | $19/month or $190/year per workspace, taxes included | Connect $9.99/month (0 keywords), Monitor $44.99 (100), Optimize $149.99 (500); $7.99, $35.99 and $119.99 a month billed yearly. 5 apps, then $1.99 each | Depends: Storewake, if you need keyword tracking |
| Free option | 7-day trial with no card; free public rank checker | A free plan, and a no-card trial with Optimize features | Appfigures |
| App stores | App Store only | App Store and Google Play | Appfigures |
| Keyword tracking | 250 keyword-country pairs across 3 apps, updated daily | 100 keywords on Monitor, 500 on Optimize, each counted once across apps and countries; hourly from Optimize | Appfigures |
| Keyword data | Apple's popularity score when Apple publishes one (needs your Apple Ads connection), Storewake's own difficulty estimate, ideas from top-ranking app names | Popularity built on Apple Search Ads and other data in 92 countries, a 1-100 competitiveness score, AI suggestions from Optimize | Appfigures |
| Your Apple Ads account | Campaign, keyword and search-term reports, with each keyword you bid on beside your organic rank for it. In the web app, an owner or admin can add a search term as an exact keyword or negative after review | Impressions, taps, spend, installs and CPA, plus other ad networks; keyword-level management in private beta | Storewake: for keyword and search-term detail |
| Competitors' Apple Ads keywords | Not available | Shows which keywords competitors bid on, on higher plans | Appfigures |
| Your own sales data | RevenueCat MRR and revenue, plus new customers by country and attribution | Downloads, revenue, subscriptions and payouts from App Store Connect and Google Play | Appfigures |
| Other apps' downloads and revenue | Not available | Estimates for iOS and Android apps; tracked competitors from Boost ($399.99/month) | Appfigures |
| Reviews and alerts | Not available | Review replies from Connect; email and Slack alerts from Monitor | Appfigures |
| AI assistant (MCP) | Hosted, 22 tools, included in Grow; needs a bearer token, so OAuth-only connectors won't work | Hosted MCP server with OAuth sign-in, CLI and REST API; 1,000 API requests a day on every account | Depends: Appfigures on any account; Storewake includes Apple Ads search terms |
Who each tool is for
Storewake
- You publish up to 3 apps, on the App Store only.
- You run Apple Ads and want keyword and search-term reports, with each keyword you bid on beside your organic rank for it.
- You use RevenueCat and want one price for ranks, Apple Ads reports and MCP.
Appfigures
- You also publish on Google Play, or want a free plan.
- You want downloads, revenue and payouts from both stores in one dashboard.
- You want estimates for competitors, review replies, rank alerts or hourly ranks.
See prices in the Storewake pricing section, or start a 7-day trial with no card.
FAQ
Is Storewake an Appfigures alternative?
Yes, if you publish only on the App Store and mainly need keyword ranks and Apple Ads reports: Storewake costs $19 a month, and Appfigures' first plan with keyword tracking costs $44.99. Storewake has no Google Play support, review replies or estimates for other apps.
How much does Appfigures cost compared with Storewake?
Appfigures lists Connect at $9.99, Monitor at $44.99 and Optimize at $149.99 a month, or $7.99, $35.99 and $119.99 a month billed yearly. Keyword tracking starts on Monitor with 100 keywords, each counted once across your apps and countries. Storewake Grow costs $19 a month or $190 a year per workspace and includes 250 keyword-country pairs.
Does Appfigures have a free plan?
Yes, and its no-card trial includes Optimize features. Storewake has no free plan, only a 7-day no-card trial and a free public rank checker.
Do both tools connect to AI assistants?
Yes, both host one: Storewake's needs a client that sends a bearer token, while any Appfigures account signs in with OAuth. Appfigures data on other apps needs a higher plan and its Public Data API add-on.
How do the two tools use my Apple Ads account?
Storewake shows campaign, keyword and search-term reports, and an owner or admin can add a search term as an exact keyword or negative after review. Appfigures shows spend, installs and CPA; its keyword-level campaign management is in private beta.
Sources
Competitor prices and features change. We read these official pages on October 11, 2026.
- Appfigures pricing
- Help: platforms and keyword limits
- Help: keyword performance
- Help: keyword popularity
- Help: keyword competitiveness
- Help: suggested keywords
- Help: connecting Apple Ads (beta)
- Help: tracking ad spend
- Help: competitor paid keywords
- Help: tracking competitors
- Help: replying to reviews
- Help: alerts
- Help: AI agents and MCP
- Help: API, CLI and MCP limits
More comparisons
Try Storewake on your own app.
7 days with full Grow access and no card. Then $19/month or $190/year per workspace, taxes included, if you subscribe.
Start 7-day trial →